Lantronix, a provider of secure, remote management, device networking and data center management technologies, announced it is planning to invest in medical device connectivity market, marking a move into healthcare technology.
The company has appointed Anthony Shimkin as a new vice president of marketing, along with other marketing and sales professionals in the United States, Europe and Asia. It has also initiated a comprehensive global rebranding effort as well as exhibition and speaking slots at industry trade shows and events including the Medical Device Connectivity Conference, MUSE 2011, HIMSS, Hospex Japan and Embedded World.
As part of this growth initiative, the company also announced a new solutions-focused, vertically oriented Web site and a four-part white paper series for medical device connectivity, titled "Medical Device Networking for Smarter Healthcare." The white paper will focus on real world integration of medical devices and healthcare IT / networking for the new era of patient care.
“We are continuing to see growing interest for networking technology to connect medical devices to health information systems -- all with the aim of improving patient care through better information,” Lantronix President and CEO Jerry Chase, said. “We are excited at the market opportunity, and are on track to grow and differentiate our brand in this burgeoning multi-billion dollar market.”
In July, Lantronix retained investor relations firm MKR Group to increase investor awareness, enhance shareholder value and boost visibility within the financial community.
The company has joined the Qualcomm Wireless-Life Sciences Alliance, as well as a variety of associations nationwide including The Medical User's Software Exchange or “MUSE.”
In May 2010, Lantronix announced the appointment of medical industry veteran Marcelo G. Lima as an independent member of its Board of Directors.
Recently Lantronix also hit headlines when it announced the global launch of the EDS1100 and EDS2100 Linux software development kit or “SDK” powered by the stable 2.6 Linux kernel, HealthTechZone reported.
Rajani Baburajan is a contributing editor for HealthTechZone. To read more of Rajani's articles, please visit her columnist page.Edited by
Ed Silverstein
