TransMedia Group has been retained by
Med Time Technology to publicize The Pill Timer, the first RxCAP designed to fit prescription vials dispensed at the pharmacy and includes a medication management operating system (O/S) to help patients safely manage their prescription medications.
"We're ready to flash news about the most cost effective solution ever developed to help people and the medication related problems that occur in millions of homes," said Tom Madden, CEO, TransMedia, in a statement.
Madden said that the campaign will show how The Pill Timer is the most consumer friendly way to help people receive the full therapeutic benefits from their prescription medications, while reducing their risk of adverse drug events and the complications associated with treatment failures.
"Our publicity will focus on this revolutionary product's introduction at Henry Ford Health Systems in Michigan this summer and at Health Mart Pharmacies and other pharmacies around the country where customers, for the first time, will receive their medication for chronic conditions combined with an effective medication management system," he said.
This program is a result of collaboration between Med Time and Rexam, a manufacturer of prescription vials.
TransMedia's Director of Broadcast Publicity JP Hervis said the firm will offer testimonials by nurses and pharmacists about the effectiveness of The Pill Timer.
Ian Shendale, CEO of Med Time Technology said that the company selected TransMedia because of its track record in drawing media attention to innovative health and medical products.
Officials with TransMedia said that the company will make health and medical professionals available to explain how The Pill Timer helps seniors remember to take their meds and why The Pill Timer flashing light is red because it's the last color many Alzheimer's patients remember.
Company officials said that TransMedia plans to publicize research about the severity of the enormously costly overdose and under dose problem in America, including a study that reports that a high percentage of hospital readmissions were related to poor medication management.
"
We intend to alert media to the story behind the development of The Pill Timer, after Craig Schreiber, president of Med Time lost his mother and learned how poor medication adherence costs not only lives, but our healthcare system hundreds of billions of dollars every year,” said Madden.
He said that this motivated him to create an effective solution for patients, consumers and caregivers struggling to effectively manage a chronic illness or fight a threatening disease.
Anil Sharma is a contributing editor for HealthTechZone. To read more of Anil’s articles, please visit his columnist page.Edited by
Alice Straight
