Veeva Systems, a provider of cloud CRM solutions for the life sciences industry, has announced the ability to integrate with Mederi.
Mederi provides network intelligence and insights for the healthcare industry. The companies note that pharmaceutical companies can leverage integration between Veeva CRM and Mederi to manage their customer relationships and analyze professional networks within one application.
This strategic move will ensure a more coordinated and effective interaction with key stakeholders, according to a release.
An integrated Veeva and Mederi solution will allow customers to draw upon Mederi's extensive market and stakeholder information to understand market access, key opinion leader and prescriber landscape and networks.
Customers can also leverage Mederi's Network Intelligence Portal within Veeva to visualize the networks, evaluate stakeholder impact, and target stakeholders with specific strategies.
Moreover, they can build a systematic stakeholder management activity planning and tracking through the Veeva CRM solution.
"Based on our alliance, we are glad to offer true integrated stakeholder management to our customers,” said Sven Schartl, partner relationship manager of Mederi. “Mederi's capabilities in providing industry-leading stakeholder information and state-of-the-art visualization and analysis, combined with Veeva's highly successful CRM software, allow our customer to draw upon two best-in-class solutions through one simple interface."
"The pharmaceutical industry is not standing still. Transformation in business models and the healthcare ecosystem demand that companies find new and innovative ways to understand the customer landscape," said Dan Goldsmith, general manager, Europe of Veeva Systems. "The integration of Veeva and Mederi empowers organizations to create and execute strategies that take into account a far more comprehensive and accurate view of customer relationships. While many CRM tools still focus on the way Pharma has traditionally done business, Veeva and Mederi enable organizations with strategic solutions that deliver value both now and in the future."
Read a related article at HealthTechZone: “Contivio.com to Embed SugarCRM Professional into Its Cloud Platform.”
Anuradha Shukla is a contributing editor for HealthTechZone. To read more of her articles, please visit her columnist page.Edited by
Tammy Wolf
